Engineering the Software-Defined Vehicle
- Sebastian Werner -
Sebastian Werner
CEO BinaryCore | a KEARNEY company
M.Sc. Electrical & Computer Engineering, TUM
Sebastian Werner brings over a decade of expertise in engineering and strategy to his role as CEO of BinaryCore, a subsidiary of Kearney focused on cloud solutions and embedded development. His academic roots at the Technical University of Munich in Electrical and Information Technology have provided a strong technical foundation, which he has leveraged to lead teams and projects that extend across the automotive, aerospace, health, rail & and transport industries.
He believes in the power of collaboration and is driven by the goal of aligning cutting-edge technology with business objectives. Sebastian's mission is simple: to lead by example, share knowledge generously, and build solutions that drive progress in the digital era.
Sebastian's passion for the software-defined vehicle intertwines his expertise in cloud computing with embedded systems. At BinaryCore, he advances this synergy to propel automotive innovation. His evolving insights are shared at industry talks and panels, enriching the dialogue around intelligent vehicle technology.
Automotive experience
- Software-Defined Vehicle
- Operating Model Design
- Automotive Cloud
- E/E-Architecture
- Embedded Software Engineering
- Model-Based Systems Engineering
Talks & Panels
Selected engagements and links to recorded session.
“Understanding the way leading OEMs work is only one part, adopting and improving best practices to leapfrog them is the other.
For me, the fun begins with the translation of strategy into technology.”
Sebastian Werner
Publications and interviews
SW business models
Our analysis shows that by 2030, leading OEMs aim for up to 50 percent of their profits via recurring digital revenue streams and connected services. To unlock these potentials, traditional OEMs need to first reimagine their role and relationships within the automotive ecosystem.
Tesla hardware development
Traditional OEMs may only sync hardware and software systems every three months, and are often left waiting on suppliers operating on separate and unsynchronized delivery models. However, OEMs who take on a software integrator role are seeing the benefits of the overall software package build and testing it with the hardware in-house. Discover how tech players in the sector are taking advantage of this two-speed delivery model to perform multiple full-system integrations per day.
Model-based systems eng.
Our latest article shows that a shift from Document-Based to Model-Based Systems Engineering can reduce prototyping hardware costs for OEMs by up to 50%. Coupled with a 10 to 20% reduction in development costs through collaborative teamwork and model reuse, this transition is a major game-changer for OEM profitability, innovation and growth.
Tesla embedded SW development
Thanks to the rapid adoption of new business models, such as features-on-demand, challenger OEMs are set to derive more recurring revenue from software and connected services than from hardware unit sales over the next 5-10 years. Read more about our end-to-end software development approach that enables Tesla's new software-driven business models while saving costs and driving a positive impact on the top and bottom lines.
Software delivery footprint
In the "war for talent" for software resources, the choice of location is key. In addition to country-specific circumstances and salaries, it is also important to consider competitors and your own R&D footprint. With our Kearney Automotive Software Index, including 50+ factors for over 60 countries, we help you to find the best location for your strategy!
Software feature costs
OEMs understand the need to invest in software. However, the possibilities in features, sourcing and pricing can be overwhelming. With our comprehensive automotive software database - including over 900 features and respective attributes - we provide quick guidance and validation on how to best use their spend.
Software-defined vehicle
With software becoming ubiquitous in automobiles, there's huge potential to reinvent the customer experience, and also turbocharge OEM revenues, innovation, and speed to market. We look at how traditional OEMs can change their approach to software and realize these gains.
Software-based business model
Software is upending industries as varied as consumer electronics, home appliances, and agriculture. Businesses that make the leap to a software-based model see a two-fold improvement in quality and speed and savings of up to 25%. Learn how to get started.
Digital game changers
The standard approach to transformation—to "digitize" what exists—is not enough. Instead, focus should be placed on how technology can empower all-new game-changing ways of working, and in turn, unlock all-new value.
Future of digitalization
What is the job of a Senior Expert like in technology consulting and what topics can we expect in the area of digitization in the future? A brief interview with my former employer Zielpuls - Part of Accenture Industry x.0.
Industry experience
- Automotive
- Aerospace
- Pharma
- Rail & Transport
© 2024 by Sebastian Werner, Munich
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